Yvonne Tang, Director, Corporate Citizenship + Business Integration

Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts

Yvonne Tang is the Director, Corporate Citizenship + Business Integration at Blue Cross Blue Shield of Massachusetts. Yvonne has 15+ years of experience in creating and managing corporate contributions and community involvement programs and is focused on enhancing corporate and brand reputation and driving measurable change in communities.

Program Accomplishments:

– 89% Employee Participation
– 531 non-profits supported
– 284 service projects
– 22,460 hours of service in a single day

In this interview you will learn:

– How she used a background in psychology to drive community impact
– How Blue Cross has achieved 89% associate participation
– How Blue Cross uses community initiatives to drive employee growth
– How to unite multiple departments around a common goal
– Why a strategic approach is so important

Please click here to listen!

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